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uses of case study

What is a case study? “A detailed account of a company, industry, person, or project over a given amount of time”. A case study is an exercise that brings to life real business scenarios by addressing an organisation dilemma. Most cases have these common features. Case Studies. Print Version Case studies are stories that are used as a teaching tool to show the application of a theory or concept to real situations. Dependent on the goal they are meant to fulfill, cases can be fact-driven and deductive where there is a correct answer, or they can be context driven where multiple solutions Author: Rhett Mcdaniel. An instrumental case study uses a case to gain insights into a phenomenon. For example, a researcher interested in child obesity rates might set up a study with middle school students and an exercise program. In this case, the children and the exercise program are not the focus.


15 Important Ways to Use Case Studies in Your Marketing


There are several different types of case studies, as well as several types of subjects of case studies. We will investigate each type in this article. It is also possible for types of case studies to overlap each other. Each of the following types of cases can be used uses of case study any field or discipline, uses of case study. Whether it is psychology, business or the arts, the type of case study can apply to any field.

The explanatory case study focuses on an explanation for a question or a phenomenon. The results are not up for interpretation.

A case study with a person or group would not be explanatory, as with humans, there will always be variables. There are always small variances that cannot be explained.

However, uses of case study, event case studies can be explanatory. For example, let's say a certain automobile has a series of crashes that are caused by faulty brakes. All of the crashes are a result of brakes not being effective on icy roads. What kind of case study is explanatory? Think of an example of an explanatory case study that could be done today. When developing the case study, the researcher will explain the crash, uses of case study, and the detailed causes of the brake failure.

They will investigate what actions caused the brakes to fail, and what actions could have been taken to prevent the failure. Other car companies could then use this case study to better understand what makes brakes fail. When designing safer products, looking to past failures is an excellent way to ensure similar mistakes are not made. The same can be said for other safety issues in cars. There was a time when cars did not have seatbelts. The process to uses of case study seatbelts required in all cars started with a case study!

The same can be said about airbags and uses of case study steering columns. They all began with a case study that lead to larger research, uses of case study, and eventual change. An exploratory case study is usually the precursor to a formal, large-scale research project.

The case study's goal is to prove that further investigation is necessary. For example, an exploratory case study could be done on veterans coming home from active combat. Beyond that, they do not know if certain wartime activities are more likely to contribute to PTSD than others.

For an exploratory case study, the researcher could develop a study that certain war events are more likely to cause PTSD. Once that is demonstrated, a large-scale research project could be done to determine which events are most likely to cause PTSD. Exploratory case studies are very popular uses of case study psychology and the social sciences.

Psychologists are always looking for better ways to treat their patients, and exploratory studies allow them to research new ideas or theories. Multiple-Case Studies or Collective Studies. Multiple case or collective studies use information from different studies to formulate the case for a new study.

The use of past studies allows additional information without uses of case study to spend more time and money on additional studies.

Using the PTSD issue again is an excellent example of a collective study. When studying what contributes most to wartime PTSD, a researcher could use case studies from different war. Furthermore, this type of study could uncover differences as well. For example, uses of case study, a researcher might find that veterans who serve in the Middle East are more likely to suffer a certain type of ailment.

Or perhaps, that veterans who served with large platoons were more likely to suffer from PTSD than veterans who served in smaller platoons. An intrinsic case study is the study of a case wherein the subject itself is the primary interest.

The "Genie" case is an example of this. The study wasn't so much about psychology, but about Genie herself, and how her experiences shaped who she was. Genie is the topic. Genie is what the researchers are interested in, and what their readers will be most interested in. When the researchers started the study, they didn't know what they would find. They asked the question…"If a child is never introduced to language during the crucial first years of life, uses of case study, can they acquire language skills when they are older?

An instrumental case study uses a case to gain insights into a phenomenon. For example, a researcher interested in child obesity rates might set up a study with middle school students and an exercise program. In this case, the children and the exercise program are not the focus. The focus is learning the relationship between children and exercise, and why certain children become obese. Types of Subjects of Case Studies.

There are generally five different types of case studies, and the subjects that they address. Every case study, whether explanatory or exploratory, or intrinsic or instrumental, fits into one of these five groups. These are:. Person — This type of study focuses on one particular individual. This case study would use several types of research to determine an outcome.

The best example of a person case is the "Genie" case study. Again, "Genie" was a year-old girl who was discovered by social services in Los Angeles in Her father believed her to be mentally retarded, uses of case study, and therefore locked her in a room without any kind of stimulation.

She was never nourished or cared for in any way. If she made a noise, she was beaten. When "Genie" was discovered, child development specialists wanted to learn as much as possible about how her experiences contributed to her physical, emotional and mental health.

They also wanted to learn about her language skills. She had no form of language when she was found, she only grunted, uses of case study. The study would determine whether or not she could learn language skills at the age of Since Genie was placed in a children's hospital, many different clinicians could observe her. In addition, researchers were able to interview the few people who did have contact with Genie and would be able to gather whatever background information was available.

This case study is still one of the most valuable in all of child development. Since it would be impossible to conduct this type of research with a healthy child, the information garnered from Genie's case is invaluable.

Group — This type of study focuses on a group of people. This could be a family, a group or friends, or even coworkers. An example of this type uses of case study case study would be the uncontacted tribes of Indians in the Peruvian and Brazilian rainforest. These tribes have never had any modern contact. Therefore, there is a great interest to study them, uses of case study. Scientists would be interested in just about every facet of their lives.

How do they cook, how do they make clothing, how do they make tools and weapons. Also, doing psychological and emotional research would be interesting, uses of case study. However, because so few of these tribes exist, no one is contacting them for research.

For now, uses of case study, all research is done observationally. If a researcher wanted to study uncontacted Indian tribes, and could only observe the subjects, what type of observations should be made? Location — This type of study focuses on a place, and how and why people use the place.

For example, many case studies have been done about Siberia, and the people who live there, uses of case study. Siberia is a cold and barren place in northern Russia, and it is considered the most difficult place to live in the world. Studying the location, and it's weather and people can help other people learn how to live with extreme weather and isolation. Location studies can also be done on locations that are facing some kind of change. For example, a case study could be done on Alaska, and whether the uses of case study is seeing the effects of climate change.

Another type of study that could be done in Alaska is how the environment changes as population increases, uses of case study. Geographers and those interested in population growth often do these case studies. Uses of case study could include the people who work for the company, or an event that occurred at the organization. An excellent example of this type of case study is Enron. Enron was one uses of case study the largest energy company's in the United States, when it was discovered that executives at the company were fraudulently reporting the company's accounting numbers.

Once the fraud was uncovered, investigators discovered willful and systematic corruption that caused the collapse of Enron, as well as their financial auditors, Arthur Andersen. The fraud was so severe that the top executives of the company were sentenced to prison. This type of case study is used by accountants, auditors, financiers, as well as business students, in order to learn uses of case study such a large company could get away with committing such a serious case of corporate fraud for as long as they did.

It can also be looked at from a psychological standpoint, as it is interesting to learn why the executives took the large risks that they took. Most company or organization case studies are done for business purposes. In fact, in many business schools, such as Harvard Business School, students learn by the case method, which is the study of case studies. They learn how to solve business problems by studying the cases of businesses that either survived the same problem, uses of case study, or one that didn't survive the problem.

Event — This type of study focuses on an event, whether cultural or societal, and how it affects those that are affected by it.

 

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uses of case study

 

Case Studies. Print Version Case studies are stories that are used as a teaching tool to show the application of a theory or concept to real situations. Dependent on the goal they are meant to fulfill, cases can be fact-driven and deductive where there is a correct answer, or they can be context driven where multiple solutions Author: Rhett Mcdaniel. Case studies are particularly suited to email marketing when you have an industry-segmentable list. For example, if you have a case study from a client in the insurance industry, emailing your case study to your base of insurance-related contacts can be a really relevant addition to a lead nurturing campaign. An instrumental case study uses a case to gain insights into a phenomenon. For example, a researcher interested in child obesity rates might set up a study with middle school students and an exercise program. In this case, the children and the exercise program are not the focus.