Industry focused research, trends, benchmarks and methodologies: PwC


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Sep 02,  · 10/12 Industry Report tracks the status of announced or proposed industrial projects in south Louisiana since Jan. 1, , with projected capital investment of $25 million or more. The top map indicates projects estimated at $ million or more; the map below it, those between $25 million and $ million. Data is current as of November 1, Industries. Imagine the power of , people with a common purpose—building trust in society and solving important problems. This is PwC. Every day, our people work with you to create value for you and your business. Find your industry below and connect with us! Download reports from The Economist Intelligence Unit covering countries and industry. Many available free of charge. Download your report today at

Social Media Industry Benchmark Report | Rival IQ

Posted by Blair Feehan on February 15, This report has everything you need to know to benchmark your social media success on Facebook, Twitter, and Instagram against your competitors across these 12! To spot trends and identify social media benchmarks, we focused our analysis industry report the top three channels for brands: Facebook, Instagram, and Twitter. We used Rival IQ to dig deep into engagement rates, posting frequency, industry report, industry report types, and hashtags.

We define engagement as measurable interaction on social industry report postsincluding likes, comments, favorites, retweets, shares, and reactions. Engagement rate is calculated based on all these interactions divided by total follower count. Within this report, we provide a representative sample of national and international companies in each industry by selecting companies at random from each industry industry report our database of overcompanies, industry report.

Companies selected industry report active presences on Facebook, Instagram, and Twitter as of Januaryand had Facebook fan counts between 25, and 1 million as of the same date. We used median performance industry report the companies selected for each industry to compile the data for this report.

Because benchmarks are relative. Here are a few of the most important social media benchmarks and metrics covered in this study:. In addition to our social media industry breakdowns, we also compare all the industries together so you can see how things shake out across the board. Grab the full report free. The median last year industry report 0.

Media and Sports Teams are still the most frequent posters on this channel. Sports Teams still led in frequency, but the median hardly charged at all.

Twitter engagement remained consistent this year, with Higher Ed and Alcohol leading the pack and Media lagging far behind. There is no correlation between median posting frequency and engagement. Sports Teams manage to maintain average engagement while posting almost 9 times a day. Sports fans clearly love to engage with their teams on Industry report. Every industry in this study sees their highest engagement on Instagram, but Alcohol brands should raise a glass for their performance on Facebook and Twitter while angling for more consistent posts on Instagram.

No surprises here that visual post types engage more Alcohol followers on Facebook. These brands are paying close attention to their highest-performing post type photos and concentrating their posts where it matters. Alcohol brands are all about industry-specific hashtags on Instagram, along with reminders about where and when their products are best enjoyed.

For the second year in a industry report, Fashion brands see their highest engagement on Instagram. Instagram engagement industry report stayed consistent for Fashion brands this year on this quick-growing channel, suggesting Fashion brands have figured out what works for them.

Fashion brands and followers were all about videos last year, but photos have nearly twice the engagement this year. Fashion brands are posting photos most frequently to industry report advantage of that high engagement. Fashion brands are posting more frequently than the average brand on this high-performing channel, industry report should think about trying to combine some of those photo posts into highly-engaging carousels.

Videos slightly outperformed photos for Fashion brands on Twitter but were posted infrequently, so Fashion brands could experiment more with this post type on Twitter. Top hashtags matter: their top three Twitter hashtags saw 1.

However, their hashtag industry report was strong this year on both Instagram and Twitter. Like many industries, these brands saw a huge dip in Facebook engagement this year. As in many industries, industry report, Facebook industry report is half of what it was last year. Lots of opportunity to post more videos on Twitter, where they engage well with followers and are underutilized.

Higher Ed took the Instagram industry report and the Twitter silver, industry report, proving that students, alums, and fans are all about the alma mater on social. Like every industry, these colleges and universities are suffering from less engagement on Facebook than last year, industry report.

Higher Ed could experiment with posting frequency industry report see if they can maintain this high engagement rate with more posts, industry report. As with many other industries, photos and videos drive the most engagement on Facebook for colleges and universities. Higher Ed is seeing above average engagement with links.

Colleges and universities are making the most out of their high-performing Instagram post types, photos and carousels, while video engagement continues to lag. Higher Ed sees the highest Instagram hashtag engagement. Notably, none of these hashtags were top performers last year for colleges and universities. Higher Ed stays competitive on Twitter, but might want to focus industry report experimenting with and increasing video output, industry report.

Home decor brands struggled to engage their followers this year, with declines in engagement across all three channels, industry report.

Photos performed well on Facebook and Instagram. Average posts per day and engagement rate across all channels, Home Decor. Home Decor brands see notably low engagement on Facebook, so might want to put that energy toward increasing Instagram posting frequency instead.

Engagement rate for every post type on Facebook is down for Home Decor brands from last year, industry report. Focus on higher-performing photos. Home Decor brands are posting industry report as often on Instagram but seeing higher engagement than last year.

Consistent with other lifestyle industries, Home Decor followers were all about the contests on Instagram. Which came first, the decline in Twitter posting frequency or engagement? Both are down this year, so these brands should focus on upping their video content. Hungry for more benchmarking? The most successful post types photos and videos and hashtags helped followers feel like they were already on vacation.

Consider refocusing those efforts back to Instagram. Even that high-performing post type sees less than half the engagement it saw last year, though. Holiday industry report were top performers on Twitter, with a multicultural theme running through hashtags like diwali and eidmubarak. Once again, Influencers perform far above average on Facebook, and stay competitive against other industries on Instagram too. They have some work to do if they want to have any influence on Twitter, though.

Average posts per day and engagement rate per post across all channels, Influencers. Influencers saw half the Facebook engagement this year, but continued to focus on industry report photos, which was the right move. No surprise that Influencers continue to find a home on Instagram. Photo, video, industry report, and carousel engagement are neck and neck for top performing post type on this channel.

Focus more on videos and status updates. Average posts per day and engagement rate per post across all channels, Media. For the third year in a row, Media brands saw low engagement rate and high post frequency on Twitter and Facebook, and posted infrequently on Instagram.

Media companies are all about driving traffic to their sites, which explains their heavy reliance on link posts.

As with many industries, Media companies saw high engagement but low frequency with carousel posts on Instagram. These companies might want to focus more here in the year to come. Instagram hashtag engagement was a full point higher this year, suggesting Media brands have cracked the hashtag code on this channel, industry report.

Media companies are all about the links across all their channels. But, with photo frequency outstripping link frequency on Twitter, we can see that they include a custom photo more often than not on this channel.

For the second year in a row, the highest-performing Twitter hashtags for Media brands are evergreen and generic instead of focused on a trending event. Nonprofits performed consistently well across all three channels for the second year in a row, with industry report engagement on Facebook and Instagram.

Unlike many other brands, engagement on their top performing Instagram hashtags doubled. Average posts per day and engagement rate per post across all channels, industry report, Nonprofits. Nonprofits win the consistency award this year, with very similar post frequency and engagement across all three channels, industry report.

Generosity industry report a high-performing theme for Instagram hashtags for Nonprofits, like support, donate, and volunteering. Retail brands saw average performance on Facebook and Twitter, but have a long way to go to take a real bite out of highly-engaging Instagram. As with many other industries, industry report, Retail followers want to see the goods, so photos and videos performed well across the board. Based on this study, there are two opportunities that could improve that engagement rate:.

Average posts per day and engagement rate per post industry report all channels, Retail. Retail brands posted more often than average on Facebook and Instagram, and a little less often on Twitter, with a below-average engagement rate across all three channels.

Photos were the runaway Facebook favorite for retail brands, and their posting frequency reflected this preference. Photos and carousels were neck and neck for Retail brands on Instagram, but engagement rate across all post types lags behind other industries.

Retail fans were all about the giveaways this year on Instagram — a trend we saw across many industries, industry report. Industry report Teams crushed the competition on Facebook and Instagram this year, industry report. Average posts per day and engagement rate per post across all channels, Sports Teams.

Sports Teams are all about the posts on all three channels, industry report, with sky-high posting frequency and above-average engagement on Facebook, Twitter, and Instagram. Sports Teams are giving their fans a break on Facebook by posting a little less often than they did last year, but putting their energy where it matters with high-performing photos and videos.

Sports Teams are seeing great engagement on Instagram, industry report, and are taking more advantage of high-engaging carousels than many other industries this year, industry report.

Twitter was a tough nut to crack this year, but Sports Teams industry report to boost their engagement for the Twitter post types that mattered most video, photo, and link. Olympics dominated Twitter hashtags for Sports Teams this year, while hockey and holidays tried to keep up.

First, Instagram industry report to be industry report platform with lots of opportunity for social media marketers in The average engagement rates on Instagram stayed high, 1. Those levels of engagement are certainly driven by the high organic reach we continue to see on Instagram posts.

Second, like on Instagram, the average engagement on Twitter stayed relatively constant when compared with the previous year.


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industry report


Sep 02,  · 10/12 Industry Report tracks the status of announced or proposed industrial projects in south Louisiana since Jan. 1, , with projected capital investment of $25 million or more. The top map indicates projects estimated at $ million or more; the map below it, those between $25 million and $ million. Data is current as of November 1, In late , MHI and Deloitte conducted their first MHI Annual Industry Report survey. The topic of this survey was “Innovations that Drive Supply Chains” and the goal was to provide an up-to-date perspective on emerging supply chain trends. Download reports from The Economist Intelligence Unit covering countries and industry. Many available free of charge. Download your report today at